Let’s take a minute and make sure that we’re being honest with ourselves.
Hypothetically, if we asked United States citizens if they would rather have a relaxing trip to the spa or spend a day powersliding around urban areas, which would be more popular?
(That was a rhetorical question, so shut up.)
The former! Obviously!
The truth is that the majority of people looking to buy a luxury sedan or coupe aren’t 17 year old males.
You know what? I like this explanation better: Infiniti’s ad department is full of masochists trying to intentionally jeopardize the future of their company and their jobs through almost parody-like advertising.
Ok! Now I’ll actually get to what I’m talking about.
First, we see a couple doing the whole “spa” thing (which I obviously know nothing about as a 17-year-old heterosexual male) in a 2011 Lexus GS series. Apparently this is a bad thing?
The GS is a luxury sedan, you know. It’s supposed to be a comfortable experience. What they’re doing actually looks appealing. I’d do that if I had a GS series. (Again, remembering that I like women.)
And then…
BAM!
“I’m an Infiniti G series and I’m ANGRY! Look at how much testosterone I have! And how much rubber I can burn! All in a populated urban area too! YEAH!”
Who’s your target audience Infiniti?!
Who!?
What kind of luxury car buyer would be drawn in by this shit? No one!
Except this guy, the only person cool enough to comment on this video.
I think it’s time Infiniti’s employees see a therapist.
Negligent Operators 